Checked the profile of a good friend of my, who runs his own business, but has no background image (bg img), so here is a humorous list why you have to have a bg img.
The recommended size for a LinkedIn background image is 1584 pixels (px) wide by 396 px high.
However, the image will be automatically resized and cropped to fit the space, so it's best to upload an image that is at least 1584 px wide to ensure it looks good on all devices.
The maximum resolution for a LinkedIn background image is not 20000 px × 20000 px.
The maximum resolution for a LinkedIn background image is 8MB.
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15 in Hungary vs 16 in the US
15 from 20 has a NON BRANDED background image on their Linkedin Profile
There is nothing to celebrate, though the randomly selected Hungary based profiles had a little better result, the lack of knowledge is shouting for help.
I've read a post of Jeff Young, the #LinkedinGuru who checked the first 20 You may knows' Linkedin Profile background images.
My results are a little bit better, the filtered Hungarian bg images has 2 branded instead of Jeff's 1q
Therefore "only" 15 no brands.
In Hungary, the picked random people had 3 generic banners.
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The one reason is the Middle East.
Why? How is the Middle East related to the Linkedin Background Image's design.
OK, I'll tell you.
I'm European, from Hungary (I didn't vote for V. Orban), we right from left to right while in the Middle East (I have a special bond to Israel) people write from right to left.
The reason is that if I want to hide something to a bunch of people but tell to little, I need to show that thing only to them.
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I am Tamas BANKI, I'm the #1 Hungarian Linkedin Expert since 2011