January 16th, 2023
LinkedIn is a powerful tool for professionals looking to build their network and connect with potential clients, but many users are not taking full advantage of one of the platform's most effective features:
While many users simply scroll through their feed, occasionally liking or commenting with a quick "great post" or "thank you," targeted commenting can be a powerful way to build relationships and increase visibility on the platform.
In this post, we'll explore the benefits of targeted commenting, and share six reasons why you should be spending 20 minutes a day focusing on this strategy.
Reason 1: Finding a Targeted Audience
One of the most important aspects of LinkedIn is relevance. Without relevance, you don't exist in the eyes of the algorithm, and the algorithm won't talk to your profile. By targeting your commenting strategy, you can find a relevant audience that is more likely to engage with your content and connect with your profile.
Reason 2: Showing Interest in a Specific Topic
Another benefit of targeted commenting is that it allows you to show interest in a specific topic. For example, if you're a digital marketer and you're commenting on posts related to digital marketing, you're demonstrating that you have a genuine interest in the field.
This can help you establish yourself as an expert and attract the attention of potential clients and collaborators.
Reason 3: Expressing Expertise
By articulating your comments on posts, you can express your expertise in a particular topic. For example, if someone asks a question or shares an opinion, you can use your comment to demonstrate that you understand the issue at hand and how it relates to your field of expertise.
Use relevant hashtags like #digitalmarketing #networking #careeradvancement etc.
Reason 4: Generating Leads
By bringing more and more people to your profile, targeted commenting can help you generate leads and connect with potential clients and collaborators. As you become more visible and establish yourself as an expert in your field, you'll be more likely to attract the attention of those who are looking for someone with your skills and experience.
Reason 5: Improving Visibility and Searchability
Finally, targeted commenting can help improve your visibility and searchability on LinkedIn. The platform's algorithm rewards content creators, and your comments on other people's posts are considered content.
By commenting regularly and targeting your strategy, you can increase your visibility and make it more likely that people will find and connect with your profile.
Reason 6: Keep track of your engagement
After commenting on a post, it's important to click the Like button as well.
This serves two purposes: firstly, it gives the post a tiny bit extra reach and secondly, it serves as a reminder for yourself that you've already replied to this content.
Commenting on LinkedIn is a powerful tool that can help you establish yourself as an expert, connect with potential clients and collaborators, and improve your visibility and searchability / findability on the platform.
By focusing on these six reasons and investing 20 minutes a day in targeted commenting, you can take your LinkedIn presence to the next level.
And of course, as an expert on LinkedIn branding and optimisation, I would suggest you to focus on building your profile with proper branding, optimisation and paid consultation link as well.
This will help you attract more audiences and build your personal brand on LinkedIn.
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Never put link to Comment
This is an old trick. I mean it is gone, passé, outdated TWO good years ago.
A, the Linkedin algo gives the same amount of penalty as if you would put it in the post
B, is your content is so good, people won’t find it
C, it’s a waste of characters, while you could save your characters (time) to reply to comments
A, ask a friend to give the link to your post
B, add the link in the name of your Company page
C, add the link to your post
Is this all clear? Nope? Ask me!
I’ll reply in a blog post 🙂
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I am Tamas BANKI, I'm the #1 Hungarian Linkedin Expert since 2011