7 Best Practices in Linkedin Ads

Linkedin has the largest Visit-to-Lead Conversion Rate. Linkedin is 360% better than Facebook and Twitter.

Hubspot 2012

Advertise on Linkedin, and your ROI will be much larger than on Facebook and Twitter together.

Did you know?

• 80% of Linkedin’s revenue comes from brands, corporations and businesses (Social Media Examiner)
• 81% of Linkedin users are members in Linkedin Groups (HubSpot)
• 83% of B2B marketers use Linkedin to distribute content (Content Marketing Institute)

1. Buzz Words (dos & don'ts)
Use action words to describe yourself:
If you want to stand out, use these words:

• Created
• Increased
• Reduced
• Improved
• Developed
• Researched
• Accomplished
• Won
• On time
• Under budget

The following are some of the most overused buzzwords on LinkedIn
If you want to stand out, skip these words:

• Responsible
• Strategic
• Creative
• Effective
• Patient
• Expert
• Organizational
• Driven
• Innovative
• Analytical

As seen on ebizroi.com

2. Use Humour or Emotions to be Recognisable
A smiley can be unique in our B2B competition.
A positive emotion can help us to have a click, a lead or a buyer. As you know, all decisions are based on emotions.

3. Use a Logo
Use your products logo, in a vivid colour. Or with a bright background. Rememberthe size: 50 × 50 px.

4. Use a Face (a Leader's)
Having a well known figure's face with your advertisement might bring more attention. Size is like above: 50 × 50 px.
Imagine the face of Richard Branson or Jeff Weiner [CEO @ Linkedin] with your service.

5. Use at lease 3 Ad Variations
You can use 15, so use as many as you can.
You can vary the text and the image too. Have for instance 5 image and 3 copy, use every copy with every image, and you will have a proper testing.

6. You can Focus on 1000 People
As written above, in Linkedin you advertise on a targeted aim group. This can be as little as 1000 people. So if you have a very large aim group, cut it up to smaller groups and target them separately.

7. Linkedin Groups can be Targeted
Willing to advertise to a focused professional aim group? They are the members of some lively groups. Find your best Linkedin Groups and advertise to their users (only).

Image: HubSpot

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BIO:
DrLinkedin, Tamas BANKI is Your Personal Linkedin Expert.Joined Linkedin in 2007 and helped over 1800 professionals and students with Linkedin.


References: AEGON, AGC Glass, AmCham Hungary, berolina Pannonia, BORN,Budapest Business School, CEU MBA, Coaching Team, CORVINUS University of Budapest, Deloitte. Hungary, Enterprise Europe Network (Hungary), euCSOPORT,Euro-Log, GMGW.org, Humania HRS, Kurt Akademia, LawPact Budapest, Legacy,MOSAIC Academy, OTP Russia, Pannon Work, SENSA, sprint Consulting, TONIC Ad Agency, Virtual Call Center