This post I originally wrote to my group members in the Passive House group*, but as I realised I have more to say, than I've wrote this TamasBanki blog post.
Two years after I created the above mentioned Passive House group, my manager fired me. I couldn't finish my job I was doing on that very day.
A new career started, ok, not in one day but a little over a year later. While I kept going to shrink, to shrink my loss of job and self confidence. And I became a Linkedin expert.
And, now I'll tell you how to raise your visibility on Linkedin. With having readers stuck for more time, here on Linkedin, this is what Linkedin calls as „Dwell time”**
Whether you are in my shoes, or willing to raise awareness on Social Media.
The 9 Tricks
1. Write in short paragraphs
Reading huge blocks of letter makes eyes frightened, and make you NOT wanting to read the content.
2. Write at least 1000 characters posts
If you don't write a full story, people won't keep reading. They will turn to the next post.
3. Text only posts are the best
On Linkedin you don't share links, ONLY if that is very relevant.
Images can work very well on Company Pages and in Groups. But but in the Feed.
Video is only a good choice of you upload to Linkedin (or if you embed(!) from Vimeo).
4. Have a CTA, a Call to Action or even better a CTD, a Call to Discuss
Have a post with a provocative statement.
Have a very human story.
Talk about a fact many believe and many disagree.
5. Use max 3000 characters
Yes, you can have 3000 characters in Linkedin Posts, on your Feed.
And here I had to start my Linkedin Article, as there wasn't more space. In an Article on Linkedin, you can write max 125.000 characters, that is 60 pages.
What you can also do, is having that post in PDF as well, and you can share that as max 300 slides Documents on Linkedin.
Don't use less than 3. The maximum number of Hashtags are 9.
The strange thing is that the owner of Instagram, on Facebook hashtags don’t work at all, only to make a word highlighted.
While on Linkedin you can follow your own hashtag, like mine: #TamasBanki. You don't need to use capital letters in the Hashtag, but it makes it easier to read. This is an other #SHO - Search Human Optimisation trick.
So I have my brand as a hashtag on all my content on Linkedin. I have 3 or maximum 9 of other, content related hashtags, make it find-able for other users, as we use to follow these content groups on Linkedin.
7. Mentioning people
If you @mention anyone (Bill Gates or Richard Branson) to your post even they might see it. But I would recommend more your existing customers and prospects. And if your connection is more of a known person on Linkedin, they might not see your mentioning, so I recommend you to write them a Personal Message on Linkedin. This makes them see your mentioning as well, as many more of your Linkedin Posts.
If one is mentioned, s/he gets both a Push notification to the smart phone and a Notification in Linkedin.
[@Tamas Banki would drop me in to your post or comment]
8. Always REMEMBER to Write about your own Brand, Business
Tell you readers, how you can help. How you can make their business live a little better, how can they go faster forward with using your knowledge you are sharing with them, for good.
9. Have an exact posting time
People have routines. If you also have, they might concentrate on your posts. Reading it all, focused, because they know it'll come on every Thursday at 12:30 CEST (as my Head Shoulders Knees and Toes Linkedin Profile boost***)
* Passive House group on Linkedin
**Read more about the „Dwell time” concept here, on the Engineering blog of Linkedin:
„The Feed AI Team’s mission is to help LinkedIn’s members discover the most relevant conversations and content in their feed to help them be more productive and successful.”
***The Head, Shoulders, Knees and Toes Linkedin Profile boost is a new system of mine where I analyse your Linkedin Profile, then you & I are having a 30 minutes zoom to boost your Linkedin Profile. Are you interested? Apply for FREE Head, Shoulders, Knees and Toes Linkedin Profile boost***
Thusrsday · 11:30 – 12:00
Google Meet: meet.google.com/bwi-wvwi-phu
(Reset: Nov. 30, 2021)