There are three different options when it comes to LinkedIn ads, in the messaging system.
Sponsored Messaging, Message Ads, and Conversation Ads are all Linkedin Ads built in the Messaging. These advertising options on LinkedIn aim to connect with the target audience directly and increase engagement & conversions.
The difference lies in the type of messages sent. The way in which they communicate with the target audience.
Allows direct, one-to-one messaging in the audience's LinkedIn inbox. Interactive messages can also be sent, which help interested parties easily find desired content and offers.
🤣 Now you can spam your LinkedIn connections directly! Who says the art of cold-calling is dead?
Allow for targeted messaging with a single CTA through LinkedIn messages, and Lead Gen forms can also be added for direct collection of quality leads on LinkedIn.
🤣 Targeted messaging with a single click? It's like shooting fish in a barrel! Or in this case, leads on LinkedIn.
Allow for interactive conversations to be initiated with the target audience, providing a more personalised experience for interested parties. Multi-button CTAs enable visitors to easily access desired content and offers, and Lead Gen forms can also be added for quality lead collection. Conversation Ads also offer deeper insights into audience intent through detailed click reporting.
🤣 Because who wouldn't want a personalised chat with a robot trying to sell them something? At least it's not like talking to your ex.
This type of Linkedin Ads are not available in (neither from, nor to) the EU since January, 2022
🤣 Sorry EU, looks like you'll have to resort to traditional sales tactics like handshakes and phone calls.