Did you know the Ad Specs of the Linkedin Ad Formats?

Just learning about Linkedin Ads, and here is a great cheat sheet to learn all you need to create the right size of Creative and Copy

Ad Format	Ad Specs
Single Image Ad Single Image Ads allow you to promote your message directly in the LinkedIn feed. This ad format can be targeted to a specific audience across desktop and mobile.	Introductory text: Max. 150 characters Headline: Max. 70 characters Image size: 1200 x 627 px
Carousel Ad Carousel Ads allow you to tell an interactive story with a swipeable series of cards in the LinkedIn feed. You can customize the content and link for each card.	​ Introductory text: Max. 255 characters Image size: 1080 x 1080 px; minimum of 2 cards, max. of 10 cards. We recommend at least 4 cards Headline: Max. 45 characters when directing to a landing page, max. 30 characters for Lead Gen Form CTA
Video Ad Video Ads allow you to engage your audience with interactive content directly in their feed. These ads show up on desktop and mobile.	​ Introductory text & headline: Same as single image ad Length: 3 seconds to 30 minutes (most successful video ads are < 15 seconds long) File format: MP4
Text Ad Text Ads consist of a headline, brief text, and an optional image. This format may be placed at the top of the page or on the right rail on desktop pages.	Headline: Max. 25 characters Description: Max. 75 characters Image size: 100 x 100 px (images are optional)
Dynamic Ad Dynamic Ads are personalized ads that appear on the right rail of desktop pages and allow you to acquire followers, showcase your product, and share thought leadership.	Headline: Max. 50 characters Call to action (CTA) text: Max. 18 characters Company logo: 100 x 100 px
​Message Ad  Message Ads are direct personalized messages delivered through LinkedIn messenger with a single call-to-action. Messages are only delivered when members are active on LinkedIn to ensure higher conversion. This format is available on desktop and mobile.	​ Sender’s name: Max. 30 characters Subject line text: Max. 60 characters Body text: Max. 1500 characters Image size: 300 x 250 px (only shows up on desktop)
Conversation Ad Conversation Ads allow you to create a choose-your-own path experience for your audience. This allows for deeper engagement with your audience and more conversions. This format allows you to include multiple call-to-action buttons.	Sender’s name: Max. 30 characters Subject line text: Max. 60 characters Body text: up to 500 characters CTA buttons: up to 5 CTA text: up to 25 characters Image size: 300 x 250 px (only shows up on desktop)

Ad Examples

Tamas BANKI
tamas@tamasbanki.com

Linkedin Profile
Linkedin Company page
Linkedin Content management

Linkedin Europe room: every Monday on Clubhouse at 9AM CET / 8AM GMT

TamasBanki.com/contact
Skype: BankiTamas
WhatsApp: +36709328054

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