TAMASBANKI.COM - Unlock the wonders of Free Linkedin, since 2011 🇺🇦 SLAVA UKRAINI!
  • Services
  • Blog
    • Publications >
      • Newsletter
      • Infographics
      • BOOK
  • FAQ
  • About
  • Contact
  • References

GDPR & Linkedin Ads ⚠️

1/23/2018

0 Comments

 
Picture

⚠️May 25, 2018, GDPR

On Linkedin Help Center you can find this article:

"LinkedIn Marketing Solutions and The General Data Protection Regulation (GDPR)"

Often people don't take this serious enough, but GDPR might cause issues, or even highly valuable problems. The highest possible fine is €20,000,000. And it is very important to know, that it doesn't matter where you live, up until you have one single email address from one single EU citizen, you have to protect her/his data as GDPR regulates it.

Here under I copy-paste some parts of the Linkedin Help Center Article:

  • LinkedIn member data: To address requirements under the GDPR, members will have more control over how their data is used for targeting purposes, such as their demographics and third-party data.
  • Deletion of data: Personal data like audience email addresses that is stored by advertisers in LinkedIn Campaign Manager will automatically be deleted in 90 days if it is not edited or being used in any active campaigns.
[...]
  • Do customers of LinkedIn's Sponsored InMail need to anything to be compliant with the GDPR? 
    In many cases, customers will not need to take any additional action to use LinkedIn's Sponsored InMail products. However, if customers are providing personal data to LinkedIn to target Sponsored InMails, Customers should ensure that they have a legal basis and right under GDPR to provide LinkedIn any personal data (even in hashed email form) for advertising purposes. It should be noted that 1) customers are always responsible for any personal data contained in the ad, and 2) customers are responsible for any personal data that they may gather in response to their ads, including a recipient providing contact information. LinkedIn recommends customers get advice from their own counsel regarding the applicability of the GDPR to their activities.
[...]
  • What data does the LinkedIn Insight Tag collect? 
    The LinkedIn Insight Tag creates a unique LinkedIn browser cookie on a visitor's browser and enables the collection of the following data for that cookie: metadata (such as IP address, timestamp, page events (like page views), and LinkedIn demographic information if there is an active LinkedIn.com member cookie present. Collected data is encrypted.

[...]
  • Do customers of LinkedIn Lead Gen Forms need to anything to be compliant with the GDPR?
    Lead gen forms are a valuable way for potential users to express to an advertiser that they may be interested in its products and services. In most cases our lead gen customers will not have to take additional action to comply with GDPR when it comes to targeting lead gen form ads because LinkedIn is managing GDPR compliance with regard to targeting and tracking of ads directed at LinkedIn members using LinkedIn data. That said, keep in mind that customers, (1) are always responsible for the content of their ads, including GDPR compliance for any personal data contained in the ad, (2) are responsible for any personal data that they may gather in response to their ads, including a recipient providing personal information in the lead gen form, and (3) are responsible for GDPR compliance for any personal data that they provide to LinkedIn to target an ad. With respect to data gathered by customers through the lead gen form, we updated that form to better call out the customer's privacy policy and how it will use the data, along with the users' consent to it, as described here. In addition, members will be able to revoke their lead gen submission and have the data deleted from LinkedIn at any point during the 90 days period during which we hold the lead data. LinkedIn recommends that customers get advice from their own counsel regarding GDPR applicability to their ad activities.
[...]
  • If a customer has obtained permission from their audiences to target with ads using personal data (like an email address), can the customer target these audiences on LinkedIn using such data? 
    Regardless of whether a customer has sought and received permission from its audience to target ads to them using personal data (such as email addresses), a member's personal data sharing preferences on LinkedIn ultimately determine whether the advertiser is allowed to use such data to target her/him with ads on the LinkedIn platform.
[...]
  • Do advertisers need to certify that their data (like customer addresses) are GDPR compliant before using that data in a campaign? Will LinkedIn be held accountable for this?
    Advertisers need to comply with the law at all times; LinkedIn requires that even today. Advertisers who have concerns about whether their data is GDPR compliant should address these matters with their own legal counsel.
[...]
  • Will the GDPR impact LinkedIn's ability to use standard demographic targeting (using information such as job title, job function, seniority, company size, industry, and skills)? 
    No later than May 2018, when the GDPR becomes effective, all members will have the option of opting out of allowing use of their demographic data in ad targeting. Members will control this from a new advertising settings page.
[...]
  • Are any LMS targeting options changing as a result of the GDPR? Will the same segments exist?
    LinkedIn will continue to invest in high-performance targeting capabilities. Customers will be able to continue to use Matched Audiences and profile-based targeting. In some circumstances, such as Matched Audiences and Programmatic Display ads, the GDPR will require LinkedIn and/or customers to obtain an explicit opt in from EU-resident members to receive targeted advertising based on third-party data (that is, data collected off of LinkedIn, such as browsing behavior or email address provided by an advertiser). The features that EU-resident members will be invited to opt in to no later than when the GDPR goes live in May 2018, include: website retargeting with all ad formats, email contact targeting via third-party data segments, targeting saved leads from Sales Navigator with ads in Campaign Manager, and programmatic display ads. Customers will still be able to use account targeting (which uses only first party data) without obtaining an explicit member opt in.

Source: http://bit.ly/LinkedinMrktngSolGDPR-DrLinkedin
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    View my profile on LinkedIn

    Author

    I am Tamas BANKI, I'm the #1 Hungarian Linkedin Expert since 2011

    TamasBank.com provides Linkedin Consultancy & Training for Staffing and Recruitment in SME/SMB & Corporation

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    September 2022
    August 2022
    November 2021
    August 2021
    July 2021
    April 2021
    June 2020
    February 2020
    November 2019
    August 2019
    July 2019
    June 2019
    July 2018
    May 2018
    April 2018
    March 2018
    January 2018
    November 2017
    April 2017
    March 2017
    February 2017
    November 2016
    October 2016
    September 2016
    August 2016
    June 2016
    November 2015
    October 2015
    July 2015
    June 2015
    April 2015
    March 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    July 2014
    June 2014
    May 2014
    April 2014
    February 2014
    December 2013
    November 2013
    October 2013
    September 2013
    June 2013
    October 2012
    August 2012
    July 2012

    Categories

    All
    2023
    20 Minutes A Day
    30 Min Free Linkedin Training
    7
    About.me
    Academia.edu
    Activity
    Add-on
    Advertisement
    All-star
    Announcement
    App
    Applicant
    Applicant Tracking System
    Apply Now
    ATS
    B2b
    B2b Marketer
    Background Image
    BeBee
    Behance
    Best Practices
    Bill
    Billing
    Block
    Blog
    Brand
    Brand Ambassador
    Branding
    Breaking News
    Bucharest
    BusinessDays
    Business Plus
    Candidate
    Career Tab
    CEE
    Change Linkedin Profile Language
    Change Primary Linkedin Profile Language
    Characters
    Chitu
    Cloud Light Design
    Comment
    Company
    Company Page
    Connections
    Contact
    Contact Info
    Content
    Controls
    Corporation
    Creator Mode
    CTA
    Dach
    Dead
    Degrees
    Delete
    Design
    Email
    Employee
    Endorsement
    Endorsements
    Event
    Experiences
    Expert
    Fake Profile
    Feed
    Find A Job
    Free
    Freelancer
    GDPR
    German
    Github
    Google
    Google Scholar
    Group
    Hashtags
    Head Hunter
    Headline
    Help Center
    Hidden
    Hiring
    How To
    Hr
    Image
    Image Size
    Industries
    Industry
    InMail
    Interests
    Invites
    Invoice
    Irina Shamaeva
    Israel
    Job
    Jobs
    Job Seeker
    Keywords
    Language
    Lead
    Link
    Linkedin
    Linkedin Account
    Linkedin Ads
    Linkedin Advertisements
    Linkedin Application
    Linkedin Company Page
    Linkedin Elevate
    Linkedin Events
    Linkedin Groups
    Linkedin Learning
    Linkedin Lookup
    Linkedin Marketing Blog
    Linkedin Marketing Solutions
    Linkedin Marketplace
    Linkedin Premium
    Linkedin Profile
    Linkedin Search
    Linkedin Sponsored InMail
    LinkedinTips
    Linkedin Training
    Linkedin UI
    Linkedin Video
    Listing Page
    LMS
    Marketing
    Matched Audiences
    Meetup
    Membership
    Mention
    Merge
    Microsoft
    Monetise
    Multiple
    My Items
    My Network
    Networking
    New Linkedin Look
    Newsletter
    Noam Bismout
    Nonprofit
    Notification
    Notifications
    Paragraph
    Pass Away
    Paying
    Personal Brand
    Photo
    Pixels
    Premium
    Professional Headline
    Profile
    Profile Status
    ProFinder
    Prophet
    Purchase
    Q3
    Q&A
    Quora
    Recommented Group Posts
    Recruiter
    Recruitment
    Report
    Researchgate
    Resources
    RIP
    Safe
    Safety
    Sales
    Sales Navigator
    Save As Draft
    Saving Money
    Search
    Security
    SEO
    Settings
    Share
    Size
    Skill
    Skills
    Slack
    Sociallist
    Social Media
    Socialtalent
    Solution
    Sourcehub
    Sponsored InMail
    Sponsored Update
    Statistics
    Stockphoto
    System
    Talents
    Targeted Audience
    Technique
    Template
    Text
    Text Ad
    Tracking
    UI
    University
    Unsubscribe
    Viadeo
    Video
    Video Ads
    Waste
    Who's Viewed Your Profile
    XING

    RSS Feed

Home
Services
Blog
FAQ
About

Contact
References
Services:
Ads
Job Ads
​Consultancy
B2B
Employment

    Interested in learning more about Linkedin

    [object Object]
Submit
TamasBanki.com offers tailor made Linkedin trainings

B2B, Job Hunter, Jobs, Job Ads, Ads

TamasBanki.com is and independent Linkedin Expert not affiliated to LinkedIn Corporation.

Prices are excluding 27% VAT (in Hungary) - prices are net
​TamasBanki.com and BankiTamas.hu

domains are owned and all content on this site are the copyrights by
Tamas BANKI

(V.P. Consulting;
​
1121 Budapest, 14/b Szilassy)
© 2011 — 2022
  • Services
  • Blog
    • Publications >
      • Newsletter
      • Infographics
      • BOOK
  • FAQ
  • About
  • Contact
  • References