Linkedin Advertising - TEXT, the desktop/laptop only ads.
Why to use, if Mobile users can not see?
Yes, that is a very important question.
For ages I didn't see the what is the sense in it, if the CTR (click through rate) has an average of 0.03%, but now I know. And here I tell you.
The 0.03% of the users can be reached while they are working on their office computer. So this is - most probably - the highest income group of people. I mean highest income large group of people.
Linkedin tells us to use the other 3 (was talking about last week [11/26/2016 InMail] and will talking about next week [Sponsored Content] and the week after [Direct Sponsored Content]) advertising platforms.
As you know we can not really figure out where did our buyer get the impression made her/him to purchase at us. The funnel is large, and the most people you reach your customer, the better chance you have to grab them.
Linkedin Users 4 of 5 users - according to Linkedin - are decision makers.
And for sure there are many who are influencers, influencing decision makers what to decide.
And they mostly work in front of a desktop,or a laptop.
And you shouldn't forget about the landing page. You should have specialised landing pages for every channel, so you can see where they are coming from.
Don't forget to USE A/B TESTING, and test everything you can.
HACK: Change currency to USD and pay same amount as you would pay in EUR, so you gain a little ;)
And measure as well. AssLinkedin CEO) said, what you measure, you can correct...
If you want to advertise in any other than the 24* supported languages, you can hack Linkedin in 3 ways.
The easiest is that you don't care and advertise in the desired language.
The other hack might also work, when you use Linkedin Company page as the landing page of the advertisement.
This is the trickiest, the geoscript. This you have to ask from a webmaster or a find on Google. But even if you find, you should implement is correctly. Linkedin crawling robot is "coming" from the US, so if you should have an English landing page, just for the robot to see it. And the audience of yours could get to your "real" landing page.
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