Sponsored InMail the Most Personalized Advertisement on Linkedin

The other day a connection of mine have asked me if I recommend Sponsored InMail. 

If you wish to use Sponsored InMail, you need to have a $25,000+ Linkedin Ads budget.


I have heard of Sponsored InMail, but I still needed to do a few days research, ans so I could created a Pro and a Contra column.

PRO

• Sponsored InMails can be sent once every 60 days.
  So your competitors can not send right after you have sent
• If you target well, you can reach the best people
• 5 times more people open InMail, than regular ones.
• Appears on mobile.
  More than 50% of the people open the inbox on mobile.
• May add a 300 × 600 or a 300 × 250 pixel image.
• Personalized salutation: captures attention and demonstrates relevancy
• May contain a big, yellow call-to-action button: fully customizable to drive recipient to take action
• Company Page widgets: easy access to your thought leadership and member community
• Share button: empowers the recipients to amplify and spread your message to like-minded professionals

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  CONTRA

• Newsletter is always a newsletter 
• Leads belong to Linkedin, NOT you 
• Many of the Linkediners do not read Linkedin inbox 
• There are many SPAM on Linkedin, and your letter can disappear in that noise 
• You can use only above $25,000
  

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As I found on this Linkedin pdf, I would like to share these best practices with you:

• Use personalized salutations to drive engagement with your call-to-action e.g. Dear John
• Keep the message short and single-minded
  
• Highlight your preferred action early in the message. And then reiterate throughout the message.
• Bold, underline or italicize key points
  
• Use the banner ad to showcase your brand and make the message more aesthetically interesting